I thought Coke hands down had the best commercial of the Superbowl. It had New York, Fall, balloons, Charlie Brown winning something... come on how can you not love it? The other Coke commercial, with Carville and Frist, was phenomenal too but I've got to give the silver to Budweiser for their spot called "Team:"
Shoutouts to ETrade (talking baby) and Tide (talking stain) for bucking the talking animal trend. And what was sales genie thinking??