Let them eat matzah

March 28, 2008 in General

From what has to be one of the strangest (and yes, saddest) stories in today's NYTimes:

Why is this Passover different from all other Passovers — or at least the last 68 of them?

No Tam Tams.

It’s true. Manischewitz, which manufactures the bite-size matzos, says it has temporarily stopped making them at its plant in Newark, leaving many Jews puzzled and disappointed, and officials of the kosher food company scrambling to explain what went wrong.

This is seriously bad news; I love Tams Tams.  But more specifically, Manischewitz pulls about $60mm in revenue, and Tam Tams contribute 2-3% of that.  They should be back on shelves by "late April or early May," but since most sales probably come during Passover, it's likely an irrecoverable loss.

And what hard-hitting investigative team managed to break this tragic story?

The news was first reported in The New Jersey Jewish News.

Of course it was.

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