Ferrari 458 in motion (x2)

September 25, 2009 in Sports,Technology

The goal of any automotive film is to convey the pure sensation of driving at speed - and few are as successful as Ferrari's latest promotion for the new 458 Italia, embedded here for your driving pleasure. The disclaimer in the beginning notes that no special effects are used and the implied message is that the cars do all their own stunts. Nonetheless, the film is obviously heavily scripted and post-processed. Not that I mind in the slightest:

YouTube Preview Image

(Interestingly, watching in full screen - which you should of course do - removes the vertical letterboxing exhibited in the small player.)

{ 2 comments… read them below or add one }

joe September 25, 2009 at 9:46 pm

They black out the screen every now for just a millisecond to simulate blinking.

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J September 27, 2009 at 10:03 am

Yeah, it’s a really cool and effective idea.

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