I saw this ad for the new Cadillac lineup, in particular the CTS coupe, on Sunday night and was left with the feeling that I had seen something almost-but-not-quite-like it before. The sand, the straight-line speed, the radio-quality voices, the ambient nothingness... and finally, I remembered.
Here's the Cadillac ad:
And here's the classic BMW spot that preceded it by 8 years:
