Speaking to reporters at the 2009 Frankfurt Auto Show on Chrysler's reorganization plans, Dodge CEO Michael Accavitti made this perplexing statement:
The future for the Dodge brand will be daring designs and agility and not just muscle and going from zero to 60 miles per hour in 10 seconds.
It's probably just as well; 0-60 in 10 seconds was used to advertise muscle cars in the 50's. Not so much today, when Dodge's minivan can put up better numbers.
Update 9/17: So there was something fishy about Accavitti's remarks - in a blog post, the Dodge CEO says the WSJ misquoted him:
While chatting with the reporter, I explained that the Dodge brand has always been about performance and excitement and that won’t change—it just won’t only be about quickly screeching off the line, accelerating from 0-60, in a flash. In fact, I tossed off a joke while standing in front of a fuel-efficient Dodge Caliber that the fuel-efficient hatchback could reach 60 in under 10 seconds. Actually, not bad for a four-banger.
This is a case where the defense is perfectly reasonable - and an automotive journalist should have known better than to print a 10-second 0-60 time as a serious statement. Then again, the article was on Chrysler's turnaround plans... so, sadly, the author may not have known anything about cars at all.