Sponsored by GM

June 1, 2009 in Internet

I was searching for "GM" (in Bing) and a sponsored ad came up at the top of the results. It said:

Official GM Site: www.GMreinvention.com
Change at GM is Under Way. Visit the Official Site to See How.

I assumed the ad was an outdated one referencing GM's (well, Chevrolet's) "An American Revolution" campaign, and laughed to myself -- silly GM, don't you mean bankruptcy proceedings at GM are underway?

Wondering if Bing was alone in displaying comically obsolete advertisements, I repeated the search in Google and was surprised when a stunningly frank sponsored result appeared:

GM Official News Site
Yes, We've Filed. See Official GM Site & Learn How We will Emerge!
www.GMreinvention.com

Score one for Google - real time sponsored ads! Take that, Twitter!

But, just to be fair, I gave Bing another shot at bringing up the new GM campaign - and it came through. Up came a wealth of Chapter 11-related advertisements. Turns out the "Change at GM" ad is part of the new campaign, not a vestiage of ads past as I had thought.

Here's a full list of the sponsored ad taglines, culled from hours spent refreshing search results:

  • Change at GM is Under Way. Visit the Official Site to See How.
  • Yes, We've Filed. See Official GM Site & Learn How We will Emerge!
  • You Can be Reassured that Our Commitment is Stronger than Ever.
  • See Official Site to Learn How GM Plans to Emerge From Chapter 11.
  • GM is Changing. One Thing Isn't, Our Commitment to the Customer.
  • Bankruptcy Doesn't Mean the End. See Our Plan for the New Beginning.

So there you have it. Six clever taglines by my count, one of which uses an exclamation point to express its excitement at the company's prospects. I guess GM's marketing division doesn't have anything more important to do.

(Minus one to Bing for not showing the stock chart.)

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