Based on the reaction to Monday's Google Trends post, The Don (you may also know him as R) is going to help me with a new regular section analyzing interesting trends and insights that can be found using Google's public search data. We're going to leg into trend analysis with something relatively simple: extracting seasonality and trend components.
Today's theme is "uses of fire/burning things." As you can see, the use of fire/burning things is pretty consistent. However, the target differs by season as people use fire/burn things to make bbq's in the summer and use fire/burn things to generate warmth and comfort during the holidays. Think of this quick analysis as the starter log for the bonfire of trends to come...
Click here for a live view of this trend.
