An excellent (and humorous) TED talk by Rory Sutherland on the importance of detail and clarity:
Sweating the small stuff
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turn to page three hundred and ninety-four
An excellent (and humorous) TED talk by Rory Sutherland on the importance of detail and clarity:
Previous post: Off the grid 2: here there be tourists
Next post: Why can't I rent an ebook?