"You already know how to use it"

May 13, 2010 in Technology

A new iPad ad breaks the mold and tells us exactly what the iPad is: a screen capable of showing any kind of data at any time. I think that's quite incredible. We take for granted that computers can do anything: now you can take that with you. When was the last time you saw someone with their laptop on a piano, kitchen counter,  moped? Any arguments against the iPad's functionality (and in fairness, there are many) must come from a content-entry or content-manipulation standpoint; photo/video editing stand out to me as obvious examples. But it nails content-consumption. And if you feel it's lacking in some way, well, you can write an app for that.  Given the amount of time the average user spends on content-creation - which is probably only greater than zero because of Apple's own efforts - the outcry against this device is disproportionate. But enough of that, here's the ad:

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(And here's the Newton ad it pays homage to.)

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