"Big Data" is meaningless

January 20, 2012 in Data

Roger Ehrenberg gets it:

Every so often a term becomes so beloved by media that it moves from “instructive” to “hackneyed” to “worthless,” and Big Data is one of those terms....

Every business generates data, but it is a far smaller number that view data as a strategic asset that is actively managed for the benefit of their customers and the bottom line....

Whether the data is big, small, fast, slow, structured or unstructured, everything that is going on now is attempting to do one thing: making data smart and actionable.

[Emphasis his.]

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