Data does not make decisions

February 7, 2012 in Data

Darren Herman gets it:

This is important.  Data alone does not make decisions.

An organization built for the next century is one who has to be able to wonk through large datasets, find insights and action them.  Just having data alone is not a winning proposition.  It’s the application of data, the extrapolation, and understanding that will lead to competitive differentiation.

(Emphasis his.)

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