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Google Insight

Thursday trends are one day late

May 22, 2009

Google search data reveals an (un)surprising truth about Christmas dinners.

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Tuesday trends like an Apple a day

May 19, 2009

All this talk of Microsoft and Apple's relative values sent me quickly to Google, where I pulled up the following chart: The blue line is searches for "Microsoft;" the red is for "Apple." I've filtered it by "Computers & Electronics" to limit the impact of a certain fruit. The blue spike around April first is [...]

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Thursday trends are trying to cover

May 7, 2009

I recently stumbled on a strange cyclical pattern for the word "spread", as you can see here: Why would there be such a pattern?  I believe the reason has to do with the football season, which begins in September and ends in early February.  Football is the most bet on sport, and the most common [...]

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Tuesday trends are black and white

May 5, 2009

Having always been a fan of penguins, I was surprised when I first typed "penguin" into Google Trends. The birds have had a recent surge in popularity, beginning in late 2006.  Why is this is the case? First, I thought that it must have had something to do with the Disney movie Happy Feet. The coinciding [...]

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