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social media

Evaluating returns to social media

July 21, 2009

A collusion by wetpaint and the Altimeter Group has resulted in a fanciful study on social media. Normally, a paper like this wouldn't be worth addressing, but the amount of attention being paid to its questionable conclusion warrants a closer look. And that conclusion is: [T]his landmark study has found that the most valuable brands in […]

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