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Evaluating returns to social media

July 21, 2009

A collusion by wetpaint and the Altimeter Group has resulted in a fanciful study on social media. Normally, a paper like this wouldn't be worth addressing, but the amount of attention being paid to its questionable conclusion warrants a closer look. And that conclusion is: [T]his landmark study has found that the most valuable brands in […]

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Voters may prefer candidates with similar facial features

April 28, 2009

There has been extensive psychological research into the fact that people are more receptive to others who are perceived as being similar. A new study from Stanford by Jeremy Bailenson, Shanto Iyengar, Nick Yee and Nathan Collins has applied this finding to the political sphere (pdf link). The research, published with the telling title "Facial […]

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